ActiveKids helps parents easily search more than 440,000 events & activities for camps, extra-curricular classes, and other activities that would excite their children.
We created a logo that excited both kids and parents — one that celebrated a child's imagination and inspired their curious spirit. We designed a dynamic logo system that was flexible enough to appeal to all different ages and genders but still felt part of the parent brand, Active.com.
The ActiveKids logo was designed to be dynamic so it could appeal to various ages and genders. During our early explorations, we found that too playful of logos alienated older kids and teenagers. And too mature logos alienated younger kids.
The ActiveKids logo needed to be closely connected to the parent brand, Active.com. To achieve this connection, I extended the swoosh of the Active.com logo to feature 4 different custom illustrations.
We've gotten great feedback from the community. We've seen kids (and even some adults) fighting over which t-shirt illustration they wanted. We've heard people say which illustration was their favorite. We've even received suggestions on the next series of illustrations.
Which one is your favorite?
Global Creative Director